Friday, September 11, 2009

MEXPAC SIGNS NATIONWIDE CABLE TV DEAL


The Mexican Pacific League is a lock to have many more people watching its games this winter…not at the ballparks, but in front of TV screens.

MexPac president Omar Canizales announced a deal Thursday that will bring winter league games into homes throughout 23 of Mexico’s 31 states on the Megacable television company. Megacable has more than 1.5 million subscribers in 178 cities across the county, with over 4.000 employees on the company’s payroll.

Canizales said, “This is a strategic agreement because we want to spread our league not only in Sinaloa, Sonora and Baja California, which is our natural market, but also the entire country so we can be in the 23 states where we have fans with the cable systems that exist in this company.”

Megacable will negotiate to broadcast all four LMP games per day during the season to a varying area and audience, including at least one “stellar play” game sent out on a nationwide basis.

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