Monday, February 22, 2010


One of the reasons baseball has fallen behind soccer in popularity in Mexico is that the baseball teams have fallen behind their soccer counterparts in selling their product to the public. Mexican League teams are hoping a recent workshop in Mexico City among their marketing directors will be a step toward closing the gap in public perception.

The workshop on February 18 was held by Javier Salinas, the marketing director of the Mexican Football League’s Morelia Monarcos and a professor of sports and entertainment marketing at various universities in Mexico. Among the items discussed were new technologies, sales methodology, fan appeal and the need for teams to work with each other on marketing strategies. The attendees spent time sharing their experiences in their respective markets, while brainstorming for new ideas that might bring more fans out to ballparks in Mexico.

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